A/B testing isn’t an optional extra in digital development
You know what they say about assuming, it makes an “ASS out of U and ME”. The point being that unfortunately assumptions tend to be incorrect. Imagine a place where assumptions and ideas can be launched in a focus-group tested way, in real time, with malleable users for very little money… well you don’t need [...]
1 promoted trend, 2 sponsored ads, 24 hours and 179K views
T-mobile are the latest high profile brand to use Twitter’s promoted trends. On Thursday (02/02/2012) T-Mobile launched #britainloves, a promoted trend to push their ‘What Britain Loves’ YouTube video. Was the campaign successful? The day started with 300 views of the video on YouTube. By lunchtime the view count had grown to 74K, 24 hours later there [...]
Freestyle’s latest social media infographic
Freestyle Interactive has just (tonight) launched their latest infographic – Social Media Trumps. The concept behind the Social Media Top Trumps infographic is to try and align our favourite comic book super heroes with the Social Networks of today. The top trumps cards include scores for the different social networks showing for they play against [...]
The T-Mobile Welcome Back
This is an amazing piece of marketing from T-Mobile. Shows the sort of positive marketing, positive message and viral-able communications that can be achieved when a company thinks outside of the box:
