Samsung in major blogger relations fail
It’s seems like a daily issue – some company somewhere has messed up and they are getting panned on social media. Most of the time these issues are significant for the brand, like this customer service issue or the community upset by poor use of language, but rarely though do these issues reach further into [...]
Facebook timeline for brands
Shifting brand layouts to Timeline is the first step towards making brand pages “mission control” for featuring and distributing content. While the design updates of Timeline allow brands to express their identity in a greater more visual way than ever before, there are key updates that will affect a brand’s content strategy. New story layouts [...]
Three websites I’ve found today…
15 minutes on the internet and I found some great examples of innovative websites – HTML5, CSS3 and in-video commenting…
Kilk App brings real time facial recognition to iPhone
Face.com launches Klik which provides facial recognition via your Facebook account to your photos in real time. Download the app: http://bit.ly/zcMDNO
1 promoted trend, 2 sponsored ads, 24 hours and 179K views
T-mobile are the latest high profile brand to use Twitter’s promoted trends. On Thursday (02/02/2012) T-Mobile launched #britainloves, a promoted trend to push their ‘What Britain Loves’ YouTube video. Was the campaign successful? The day started with 300 views of the video on YouTube. By lunchtime the view count had grown to 74K, 24 hours later there [...]
4 of the best social media dashboard tools
Hootsuite Crunchbase summary: HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences [...]
Automating Twitter Content by Ralph Tegtmeier
Here’s a quick bare bones breakdown on how to automate content generation and distribution for Twitter. Yes, there are plenty of other viable solutions and approaches, tools and techniques. However, the purpose of this article is merely to demonstrate how easy it can actually be to run powerful Twitter campaigns in as efficient a manner [...]
The future of digital marketing in seven minutes
The future of digital marketing by one brand in one seven minute video. Coca Cola, a brand that’s been around for 100 years, has always had a focus on ‘creative excellence’. Now Coca Cola have released a mind shift video to focus on ‘content excellence’ through their content strategies. Content strategies are at the heart [...]
The last 10 years of AdWords (infographic)
What has happened over the last 10 years of Google advertising platform AdWords. Below is my “Evolution of AdWords” infographic. To embed into your website: Is it a Blog?
Freestyle’s latest social media infographic
Freestyle Interactive has just (tonight) launched their latest infographic – Social Media Trumps. The concept behind the Social Media Top Trumps infographic is to try and align our favourite comic book super heroes with the Social Networks of today. The top trumps cards include scores for the different social networks showing for they play against [...]
