1 promoted trend, 2 sponsored ads, 24 hours and 179K views
T-mobile are the latest high profile brand to use Twitter’s promoted trends. On Thursday (02/02/2012) T-Mobile launched #britainloves, a promoted trend to push their ‘What Britain Loves’ YouTube video. Was the campaign successful? The day started with 300 views of the video on YouTube. By lunchtime the view count had grown to 74K, 24 hours later there [...]
The future of digital marketing in seven minutes
The future of digital marketing by one brand in one seven minute video. Coca Cola, a brand that’s been around for 100 years, has always had a focus on ‘creative excellence’. Now Coca Cola have released a mind shift video to focus on ‘content excellence’ through their content strategies. Content strategies are at the heart [...]
